AI FOR SALES
From AI Uncertainty to Strategic Clarity Across the Entire Sales Cycle. REQUEST PROPOSALWATCH VIDEOAI for Sales – Strategic AI Adoption for Sales Professionals
Sales teams are spending only 25% of their time actually selling. The remainder is consumed by administrative tasks, data entry, research and pipeline management. AI has the potential to change this fundamentally, yet the challenge for most sales professionals is not access to tools, it is knowing where to start, what is realistic, and how to plan for meaningful transformation without getting lost in technical complexity.
This two-day programme takes sales professionals from AI uncertainty to strategic clarity. Through a blend of theory, real-world use cases and hands-on practice with Microsoft Copilot, ChatGPT and Google Gemini, participants will gain the foundational knowledge to assess, plan and implement AI across the full sales cycle with confidence and measurable impact.
Key Benefits
AI adoption in sales nearly doubled from 24% in 2023 to 43% in 2024. Teams using AI report a 47% boost in productivity, 78% shorter deal cycles and 28% higher lead conversion rates. Yet 74% of organisations still struggle to realise AI’s full potential due to a lack of strategic direction
- Understand what AI can and cannot do in a sales context and move beyond hype to practical, business-focused capability
- Identify high-value AI opportunities across every stage of the sales cycle, from lead generation through to forecasting and account planning
- Evaluate AI tools and platforms suited to different sales functions, including enterprise solutions and accessible everyday tools
- Gain hands-on experience with Microsoft Copilot, ChatGPT and Google Gemini applied to real sales scenarios
- Address governance, data security and ethical considerations specific to customer-facing AI use
- Create a practical, prioritised 90-day AI roadmap aligned with your organisation’s objectives and risk appetite
| Module | Focus |
|---|---|
| Module 1 AI Fundamentals for Sales Professionals |
Defining AI, machine learning and generative AI in plain language. What AI can and cannot do in sales contexts. Key terminology and common misconceptions. |
| Module 2 The AI-Enabled Sales Cycle |
Mapping AI opportunities across the complete sales cycle. Understanding how AI augments sales professionals at each stage, from prospecting through to customer retention. |
| Module 3 Strategic Use Cases Part 1 |
AI-powered lead scoring, intelligent prospect research, automated outreach personalisation, email optimisation, conversation intelligence and social selling with AI insights. |
| Module 4 Strategic Use Cases Part 2 |
AI-enhanced pipeline management, predictive forecasting, automated proposal generation, competitive intelligence, win/loss analysis and account planning. |
| Module 5 AI Tools Landscape |
Overview of enterprise platforms including Salesforce Einstein and Microsoft Dynamics AI. Hands-on with Microsoft Copilot, ChatGPT and Google Gemini. Comparison framework and integration considerations. |
| Module 6 Hands-On Practice Sessions |
Guided exercises covering outreach emails, competitive research and presentation content. Prompt engineering best practices for sales scenarios. Group challenge: solve a real sales problem using AI tools. |
| Module 7 Governance, Security and Ethics |
Data privacy, regulatory compliance (GDPR and regional laws), AI usage policies, vendor evaluation criteria, and ethical considerations around bias, fairness and customer trust. |
| Module 8 Building Your AI Roadmap |
AI readiness assessment and use case prioritisation by impact versus effort. Phased implementation approach, success metrics and change management planning. Workshop: draft your 90-day AI action plan. |
Note: This programme can be delivered as a one-day programme by selecting key priority modules and condensing use case coverage. For maximum impact and hands-on practice time, the full two-day format is recommended.
Who Is This Programme For?
This programme is designed for sales professionals at all levels who are looking to build practical AI capability and apply it directly across their sales workflows. No technical background is required.
2 DAYS
IN-PERSON and VIRTUAL