AI Fundamentals, Understanding Artificial Intelligence for Business
Artificial intelligence is reshaping industries at pace, yet for many organisations the challenge is not access to AI tools, it is having the foundational understanding to use them strategically.
This one-day programme is designed for professionals who need to cut through the noise, build genuine AI literacy, and develop the strategic perspective to lead effectively in an AI-enabled world. Through a blend of conceptual frameworks (75%) and hands-on tool exploration (25%), participants will separate reality from hype, understand where AI fits within their organisation, and leave equipped to make smarter decisions about AI adoption.
Key Benefits
AI adoption has reached 78% of organisations globally, yet 74% still struggle to realise AI’s full potential. The gap is not technology – it is understanding.
- Understand what AI is, what it can and cannot do, and confidently distinguish genuine capability from inflated claims
- Identify where AI fits strategically within your organisation and evaluate opportunities with a practical, business-focused lens
- Apply fundamental prompting techniques to work effectively with tools such as ChatGPT, Microsoft Copilot and Google Gemini
- Recognise the governance, data security, and ethical considerations essential to responsible AI adoption
- Build the confidence to ask the right questions before committing to AI investments or scaling existing initiatives
Programme Overview
| Module | Focus |
|---|---|
| Module 1 What is AI? |
Defining AI, machine learning and generative AI in plain language. What AI can and cannot realistically do today, and how to distinguish hype from reality in AI claims. |
| Module 2 AI in Business Context |
Real-world case studies across industries and business functions. Understanding where AI delivers genuine value and identifying opportunities relevant to your organisational context. |
| Module 3 Prompting Basics |
Hands-on exercises with ChatGPT, Microsoft Copilot and Google Gemini. Fundamental prompting techniques and best practices for obtaining quality outputs from AI tools. |
| Module 4 Governance and Data Security |
Data privacy, responsible AI principles, ethics, bias mitigation and regulatory compliance frameworks. The critical questions every decision-maker must ask before scaling AI use. |
Who Is This Programme For?
This programme is designed for mid to senior level professionals across functions, including business leaders, L&D and HR managers, and department heads who need to build AI literacy and contribute meaningfully to their organisation’s AI strategy. No technical background is required
2 DAYS
IN-PERSON and VIRTUAL