PROMPT ENGINEERING
Master the Skill That Determines the Quality of Every AI Output You Produce. REQUEST PROPOSALPrompt Engineering – Advanced AI Prompting for Professionals
Professionals across all levels are now using AI tools daily, yet most are not getting the quality of outputs they need. Poor prompting leads to wasted time, repeated revisions and frustration. The gap is rarely the tool itself, it is the ability to communicate with it clearly, strategically and consistently.
This two-day programme is designed for anyone who wants to dramatically improve the quality and consistency of their AI outputs, from frontline staff to C-suite executives. Through extensive hands-on practice (90%) with ChatGPT, Microsoft Copilot and Google Gemini, participants will master structured prompt frameworks, advanced techniques, tool-specific features and image generation, while building a personal prompt library they can apply immediately back in the workplace.
Key Benefits
Effective prompt engineering can reduce task completion time by up to 50% and improve output quality by 80%. Professionals who apply structured prompt frameworks achieve 3x better results than those using basic queries. The best AI users are not the most technical, they are the most precise.
- Apply four structured prompt frameworks (BAB, RTF, TAG, CARE) to produce high-quality, consistent outputs across any professional context
- Control tone, style, formality and voice to tailor AI responses precisely for different audiences, platforms and communication objectives
- Use advanced prompting techniques including iterative refinement, context management and chain-of-thought reasoning for complex tasks
- Explore powerful tool features including Deep Research, custom Agents, Canvas, Artifacts and Voice mode across ChatGPT, Copilot and Gemini
- Generate and refine AI images using Sora and Imagen, with practical understanding of prompting for visual outputs
- Build a personal, reusable prompt library organised around your most common professional use cases for lasting efficiency gains
Programme Overview
| Module | Focus |
|---|---|
| Module 1 Introduction to Generative AI and Prompting Basics |
What AI is and how it works in plain language. The anatomy of an effective prompt. Common prompting mistakes and how to avoid them. |
| Module 2 Prompt Frameworks |
Four powerful frameworks applied to real scenarios: BAB (Before-After-Bridge), RTF (Role-Task-Format), TAG (Task-Action-Goal) and CARE (Context-Action-Result-Example). Participants discover which framework works best for different situations. |
| Module 3 Tone and Style Control |
Directing AI to write in specific tones (professional, casual, empathetic, authoritative). Controlling formality, voice and style. Adapting content for different audiences, platforms and communication contexts. |
| Module 4 Advanced Prompt Techniques |
Iterative prompting, context management, chain-of-thought reasoning and multi-step workflows. Techniques that unlock AI's full potential for complex professional tasks. |
| Module 5 Additional Tool Features |
Hands-on exploration of Deep Research capabilities, custom Agents and GPTs, Canvas and Artifacts for collaborative document creation, and Voice mode for hands-free AI interaction. |
| Module 6 Image Generation |
Image generation fundamentals and prompt techniques. Hands-on practice with Sora (ChatGPT) and Imagen (Google Gemini). Understanding the possibilities and limitations of AI-generated visuals. |
| Module 7 Governance, Security and Ethics |
Data privacy, what not to share with AI tools, organisational governance and AI usage policies. Ethical considerations, bias awareness and responsible AI use across professional contexts. |
| Module 8 Your AI Toolkit and Action Plan |
Identifying your most common AI use cases. Creating and organising a personal reusable prompt library. Building efficient workflows and best practices to ensure immediate, practical application after the programme. |
Note: This programme can be delivered as a one-day programme by selecting key priority modules and condensing practice time. It can also be customised to focus on a single tool. Feature availability varies by platform.
Who Is This Programme For?
This programme is suitable for professionals at any level and across any function who regularly use or plan to use AI tools in their work. No prior AI experience or technical background is required. Participants work with ChatGPT, Microsoft Copilot and Google Gemini throughout both days.
2 DAYS
IN-PERSON and VIRTUAL